Brand profile - Sammys

ABOUT US

Brand profile

——

Company profile

Sammys is a French company since 1961, with 60 years of experience in the design and manufacture of European and American furniture. Sammys has been awarded the AWI and WI status, which is the title of the "International Wood Industry Academy", and its products are manufactured to European and American home furnishing standards. It is known as the "Classic, all in Sammys".

At its peak, Sammys had a professional service team of over 10,000 people worldwide, with product stores and service centres in many countries, including the USA, Canada, France and China, and products in over 100 countries and regions on 6 continents. Since its inception, Sammys has always insisted on high quality products, high-end design and high standard of service, synchronising the global home customisation fashion trend and creating a global elite enjoyable home.

As a manufacturer of high luxury kitchen & home systems, Sammys also has a home production centre in Jiangmen, Guangdong, China, in addition to its headquarters in France. Sammys has an outstanding performance in the overall home furnishing industry with its comprehensive brand strength, and is committed to providing one-stop services for global high-end taste people to realise their personalised customised dream homes.

ABOUT US

Brand profile

——

Company profile

Sammys is a French company since 1961, with 60 years of experience in the design and manufacture of European and American furniture. Sammys has been awarded the AWI and WI status, which is the title of the "International Wood Industry Academy", and its products are manufactured to European and American home furnishing standards. It is known as the "Classic, all in Sammys".

At its peak, Sammys had a professional service team of over 10,000 people worldwide, with product stores and service centres in many countries, including the USA, Canada, France and China, and products in over 100 countries and regions on 6 continents. Since its inception, Sammys has always insisted on high quality products, high-end design and high standard of service, synchronising the global home customisation fashion trend and creating a global elite enjoyable home.

As a manufacturer of high luxury kitchen & home systems, Sammys also has a home production centre in Jiangmen, Guangdong, China, in addition to its headquarters in France. Sammys has an outstanding performance in the overall home furnishing industry with its comprehensive brand strength, and is committed to providing one-stop services for global high-end taste people to realise their personalised customised dream homes.

1961 ^Year

Established in

6000 ^Square

Exhibition area

350000 ^Square

Area covered

1961 ^Year

Established in

6000 ^Square

Exhibition area

350000 ^Square

Area covered

企业文化

Brand concept:
High grade - international high-end design, classic, luxury, enjoyment
High quality - advanced materials, science and technology, environmental protection and safety
High moral character -- high quality service guarantee, social responsibility

Brand belief:
Classic inheritance, elegance and eternity

Brand declaration:
Sammys aesthetic lifestyle shared by global high-grade people

Brand positioning:
Luxury, classic, noble, fashion and internationalization

Corporate culture

Brand concept:
High grade - international high-end design, classic, luxury, enjoyment
High quality - advanced materials, science and technology, environmental protection and safety
High moral character -- high quality service guarantee, social responsibility

Brand belief:
Classic inheritance, elegance and eternity

Brand declaration:
Sammys aesthetic lifestyle shared by global high-grade people

Brand positioning:
Luxury, classic, noble, fashion and internationalization

COMPANY HISTORY

Company history

——

COMPANY HISTORY

Company history

——

Corporate culture

Adhere to the people-oriented brand concept

On the basis of high quality resources generated by European and American door and window design

Integrating "sound, light and air" cross-border Health Technology

Become a global health door and window resource integrator

Starting from people's demands for home health

Create four global standards for healthy living

Sound health, air health, light health, energy conservation and health

Customize your high-end ecological environment!

2025+

Time never stops. No one knows what radical changes the next 20, 50 or 365 years will bring. What will customised homes look like? And what kind of style look like in luxury? The Sammys aesthetic lifestyle shared by the world's most discerning people - that is our vision of Sammys.

2021

Sammys has successively participated in multiple exhibitions, including Guangzhou Design Week, Guangzhou Custom Home Furnishing Exhibition and China Building Decoration Fair. With the theme of "New French Art · Romance · Home Appreciation", Sammys launched the 2022 Haute Series, presenting a real artistic and romantic lifestyle.

2020

Sammys further consolidates the brand development direction of high luxury customization, integrating its own advantages in the high-end field of wood doors, wall panels, cabinets and wardrobe customization cabinets to become a highly competitive full project output home high-end customization brand.

2018

Sammys has settled in Foshan with a 6,000 square metre showroom as its China brand operation centre, and a new 133,333 square metre site has been created for the Sammys production base. Launch of a new generation of imported solid wood veneer luxury series, continuing the French high luxury custom classics and pioneering innovation.

2015

Further exhibition centres have been opened in several overseas countries to showcase Sammys full range of high-end products.

2012

Showcasing high-end bespoke wardrobe systems for the whole house, the “Noah's Ark collection” reinvents innovation with classics to represent the brand's image products.

2009

Sammys invested in another production base of nearly 100,000m2 in Jiangmen, Guangdong, China, to fully introduce advanced French production technology, quality management and other systems to supply Sammys products worldwide.

2006

Sammys has opened a number of flagship shops in Hong Kong and Macau, and at its peak, over 500 wood shops and designer studios in Hong Kong displayed and sold Sammys products. Sammys has become a household name in cabinetry by sponsoring classic Hong Kong and Taiwan entertainment programmes such as "Super Mastermind".

2005

Sammys has continuously participated in the National Cabinet Show in Las Vegas and China Construction Expo, leading the industry's customisation trend with its overall kitchen and bathroom advanced customisation. As one of the first foreign cabinet brands to exhibit in China, Sammys showcased smart home products, shocking the domestic cabinet industry.

2004

Sammys Cabinets Ltd. and Gavina Group to establish Sammy's Gavina Ltd, set up a product research and development centre in Nansha factory, set up by a French team in the factory, to fully develop the global market, and are committed to providing high quality homes for domestic users.

2002

Sammys Cabinets moved into China Ceramic City in the Pearl River Delta and tried to sell in the Guangdong, Hong Kong and Macau Bay Area. Became a long-established domestic cabinet brand.

2001

Sammys takes the lead in Europe with the introduction of "biodegradable level environmental film", the top green kitchen cabinet product, leading the way in "pure green home" style.

2000

"The Lorraine series" , designed by Mr Alex, founder of the French group's co-designer, Design Studio Black Square, shone at the Milan Furniture Fair.

1997

Sammys adopted the German polymer lamination production line and 3D German polymer laminated kitchen cabinet products became the pioneer in the domestic industry.

1995

With the service concept of "Taste and Elegance,in Sammys", we created a number of classic cabinets and vigorously promoted the concept of European whole kitchen in the Hong Kong market. Sammy cabinets occupied 70% of the market share in Hong Kong at its peak and became a selected brand of Hong Kong Top Brand.

1993

Purchased its own land in Nansha, Guangzhou and set up a 50,000 sqm modern home furnishing manufacturing centre, Sammys cabinetry and wooden door products were exported overseas and numerous overseas wood projects were completed.

1991

Sammys established Sammy's Kitchen Cabinets Ltd. in Hong Kong and set up a factory in Shenzhen in the same year, and successively registered trademarks and opened shops in Hong Kong, China and California, USA respectively, and set up a large logistics warehouse in the USA to explore the overseas home furnishing market.

1961

The Sammys Group is founded in France and opens the "ESPALUX" shop in Paris, officially opening up the European home furnishing market. "The Gavina Group factory is located in the Nord-Pas-de-Calais region, one of the most important industrial areas in France.